Master of Science in Artificial Intelligence for Marketing Strategy – Program

The Master of Science in Artificial Intelligence for Marketing Strategy program is a joint degree between EPITA, an engineering school and EM Normandie, a business school.

The aim of the program is to prepare students with AI skills to apply technology to enhance an organization’s marketing strategies and decision-making process.

Graduates of this program will be able to utilize artificial intelligence techniques and tools to:

• improve consumer engagement experience by creating relevant client profiles based on KYC (Know Your Customer) concepts;
• monitor and analyze a variety of communication channels, such as social media, and assist in the understanding of the market’s perception of a brand;
• provide companies with relevant, timely and precise customer service and social media interaction;
• optimize the marketing content in order to boost the visibility of the companies and drive traffic to brands’ websites; and
• exploit computer vision to revolutionize the visual engagement strategy.

Semester 1

This semester aims at laying a sound foundation of technical and marketing skills for students regardless of their academic background. Students will take French language classes and cultural integration courses so as to manage well cultural shock and acquire a better understanding of French culture.

240 hours	Teaching Unit	Course
	Cultural Integration	Cultural Integration Workshop
		French Language Program MSc (A1)
	Foundation in Marketing	Operational Marketing Concepts
		Strategic Marketing Principles
	Management & Soft Skills	Multi-cultural Management
		Global Leadership
		Web Project Management
	Technical Foundation	Data Privacy by Design
		Mathematics for Data Science
		Python & Algorithm Workshop: Initiation
		Technical Orientation & Computer Literacy
		Introduction to Computer Science

Semester 2

This semester introduces the concepts and essential tools of data science and digital marketing to prepare students for specializations in the coming semester. Students will have the opportunity to gain an enriching international and professional experience by participating in a week-long learning trip to visit companies located in Dublin (e.g. SAP, Oracle, consultants, start-ups which specialize in artificial intelligence on the Dublin campus of EM Normandie).

240 hours	Teaching Unit	Course
	Business Exposure	French Language Program MSc (A2)
		Learning Trip to Dublin
		The Ethics of Artificial Intelligence
	Data Science	Data Visualization
		Introduction to Deep Learning
		Introduction to Machine Learning
	Digital Marketing	Customer Relationship Management (CRM)
		Introduction to Gamification, Augmented Reality & Virtual Reality
		Introduction to User Experience & Bots
		Searching Engine Advertising Principles (SEA)
		Searching Engine Optimization Principles (SEO)
		Digital Public Relations
	Management & Soft Skills	Communication for Leaders
		Legal
		Research Methodology #1

Semester 3

This semester allows students to formulate marketing strategies with innovative artificial intelligence tools by combining the technical and marketing skills acquired in the first semester with the knowledge of data science and digital marketing developed in the second semester. Student will have to finish an end-of-program project and a dissertation before taking an internship in the last semester.

240 hours	Teaching Unit	Course
	Applications of Artificial Intelligence	Computer Vision & Image Analysis
		Natural Language Processing Applications
		Recommender System
	Artificial Intelligence for Marketing	AI for Customer Relationship Management (CRM)
		Artificial Intelligence in UE and Bots Implementation
		DMP, Predictive Analysis & Data Intelligence and KPI (Analytics)
		Gamification, Augmented Reality & Virtual Reality Workshop using AI
	Business Exposure	Dissertation End of Program Project
	Management & Soft Skills	French Language Program MSc (A2 – B1)
		Negotiation
		Research Methodology #2

Internship

The last semester is a compulsory 6-month internship and is the capstone to the MSc – AIMS program. Students will acquire technical business experience, enriched by working in different social and cultural environments, facilitating their future professional integration.

It is necessary for the internship to be part of an industrial or research project. The well-defined role of the student must include active participation in all stages of analysis and design cycles. Business startup projects can be accepted under certain conditions.

Students of our MSc – AIMS program are paid between €1,000 and €1,500 per month during their internships.

Find out about our application requirements.