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MSc Artificial Intelligence for Marketing Strategy

The Master of Science in Artificial Intelligence for Marketing Strategy (MSc AIMS) program is a joint degree between EPITA, an engineering school and EM Normandie, a business school.

The program equips students with AI skills to apply technology to enhance an organization’s marketing strategies and decision-making process.

Accredited by the Conférence des Grandes Écoles (CGE), this program is offered entirely in English.

Graduates of MSc AIMS will be able to utilize artificial intelligence techniques and tools to :

improve consumer engagement experience by creating relevant client profiles based on KYC (Know Your Customer) concepts ;
monitor and analyze a variety of communication channels, such as social media, and assist in the understanding of the market’s perception of a brand ;
provide companies with relevant, timely and precise customer service and social media interaction ;
optimize the marketing content in order to boost the visibility of the companies and drive traffic to brands’ websites ;
and exploit computer vision to revolutionize the visual engagement strategy.

Etudiant MSc EPITA

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Program Structure

The program consist of 12 months of classes and a 6-month internship at the end of the studies in a French or international company.

To obtain their degree, students must acquire 120 ECTS (European Credits Transfer Systems) over the 18-month period and the French A2 level.

Semester 1 (S1) 30 ECTS / 12 Months

On-campus classes
Part of the program delivered at EPITA while the other part at the campus of EM Normandie in Paris

Semester 2 (S2) 30 ECTS / 12 Months

On-campus classes
Part of the program delivered at EPITA while the other part at the campus of EM Normandie in Paris

Semester 3 (S3) 30 ECTS / 12 Months

On-campus classes
Part of the program delivered at EPITA while the other part at the campus of EM Normandie in Paris

Semester 4 (S4) 30 ECTS / 6 Months

In company

1

Semester 1

This semester lays a sound foundation of technical and marketing skills for students regardless of their academic background. Students will take French language classes and cultural integration courses so as to manage well cultural shock and acquire a better understanding of French culture.

The semester consists of 240 hours of classes.

Techning Unit 1 – Technical Foundation

Data Privacy by Design
Introduction to Python
Python & Mathematics for Data Science
Boot Camp
Technical Warm-up

Techning Unit 2 – Cultural Integration

Cultural Integration Workshop
General French (All levels)

Techning Unit 3 – Foundation in Marketing

Strategic Marketing Principles
Operational Marketing Concepts

Techning Unit 4 – Management & Soft Skills

Communication for Leaders
Managing Artificial Intelligence
Working in a Multicultural Environment

2

Semester 2

This semester introduces students the concepts and essential tools of data science and digital marketing to prepare them for specializations in the coming semester. Students will have the opportunity to gain an enriching international and professional experience by participating in a week-long learning trip to visit companies located in Dublin (e.g. SAP, Oracle, consultants, start-ups which specialize in artificial intelligence on the Dublin campus of ).

The semester consists of 240 hours of classes.

Techning Unit 1 – Management & Soft Skills

Learning Trip to Dublin
Career Project Elaboration
Designing Responsible Artificial Intelligence
Project Management Principles
General French (All levels)

Techning Unit 2 – Data Science

Data Reporting & Visualization
Digital Transformation
Introduction to Deep Learning
Introduction to Machine Learning
Knowledge Representation & AI History

Techning Unit 3 – Digital Marketing

Customer Relationship Management (CRM)
Digital Marketing Analytics (SEA/SEO)
Introduction to User Experience
Social Media Strategy

3

Semester 3

This semester allows students to formulate marketing strategies with innovative artificial intelligence tools by combining the technical and marketing skills acquired in the first semester with the knowledge of data science and digital marketing developed in the second semester. Student will have to finish an end-of-program project and a dissertation before taking an internship in the last semester.

This semester consists of 240 hours of classes.

Techning Unit 1 – Applications of Artificial Intelligence

Recommender System
Computer Vision & Image Analysis
Natural Language Processing Applications
Ethical Development of AI Applications
Disruptive Technology in Business

Techning Unit 2 – Artificial Intelligence for Marketing

AI for Customer Relationship Management (CRM)
Artificial Intelligence in UE and Bots Implementation
Gamification, Augmented reality & Virtual reality Workshop using AI
Data Driven Marketing & Advertising

Techning Unit 3 – Management & Soft Skills

General French (All levels)
Research Methodology
End of Program Project
Dissertation

4

Semester 4 – Internship

The last semester is a compulsory 6-month internship and is the capstone to the MSc Artificial Intelligence for Marketing Strategy program. Students will acquire technical business experience, enriched by working in different social and cultural environments, facilitating their future professional integration. It is necessary for the internship to be part of an industrial or research project. The well-defined role of the student must include active participation in all stages of analysis and design cycles. Business startup projects can be accepted under certain conditions. Students of our MSc AIMS program are paid between €1,000 and €1,500 per month during their internships.

As students need to provide an official A2 level attestation in French in the end of their program, EPITA organizes TFI (Test de Français International) sessions during the fourth semester. In order to prepare them to the particularities of this exam, the students will be offered a 10 hours preparation course.

Student Testimony

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What jobs can the MSc Artificial Intelligence for Marketing Strategy lead to ?

Data Enabler
Data Visualization Consultant
Marketing Data Analyst
Customer Intelligence Manager
E-marketer
Operational Researcher
Business Intelligence Consultant
Data Manager
Data Analyst
Data Strategist
Data Planner
Marketing Scientist
Big Data Consultant
Data Scientist
Marketing Strategist
Expert/Analyst in marketing analysis/marketing/research/CRM/credit analysis
Business Data Analyst
Entrepreneur

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You wish to Study at EPITA ?

Admission criteria

The program is open to candidates holding a 3-year or 4-year Bachelor’s degree (or higher) regardless of their discipline. There are no age restrictions. Students can join this program immediately after receiving their Bachelor’s degree or later in their careers.

English Language Requirement

If the native language or the medium of instruction of the applicants’ Bachelor study is not English, they have to demonstrate proficiency in English using one of the following tests.

TOEFL (minimum score 80 IBT)
TOEIC (minimum score 800)
IELTS (minimum score 6.0)

French Language Requirement

No French level is required for candidates to be admitted to the MSc Artificial Intelligence for Marketing Strategy program.

How to apply

Applicants should fill in the application form and upload the following documents translated into English or French in digital format at our application portal :

CV
Passport
Scan copy of certified Bachelor’s degree transcripts
Scan copy of certified Bachelor’s degree certificate
Scan copy of certified High School diploma
2 letters of recommendation
TOEFL (80 IBT), TOEIC (800), or IELTS (6.0), if the native language or the medium of instruction of the Bachelor’s studies of the applicant is not English
Statement of purpose

The admission process is fully automated, and the application should be submitted online.

Application fee : €60 / Payable upon submitting application

Application deadline :
Spring 2027 – 15 Jan 2027

Application Procedure

Submit your application
Attend an online interview
Receive admission results

Two intakes per year : Fall (September) and Spring (February)

Private institution of higher education – Registered with the Créteil Regional Education Office – This school is a member of the IONIS Education Group as:

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